How the Junk Food Industry Targets Kids :: Children and Parenting :: Health and Environmental Concerns

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How the Junk Food Industry Targets Kids
by author Sabitri Ghosh

Between 1992 and 1997, money spent on marketing to children nearly doubled, from $6.9 billion to $12.7 billion.

In 1987, there was an average of 225 commercials on Saturday morning television. By 1994, that number had risen to 997. Of those commercials, 564, or 57 percent, advertised food and beverages of questionable nutritional value.

Source: Food Politics: How the Food Industry Influences Health and Nutrition by Marion Nestle (University of California Press, 2002)

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For more information on the proposed ban of junk-food and video-game advertising to children, visit the Web site of the CSPI: cspinet.org/canada.
Sabitri Ghosh is an award-winning writer and researcher whose articles have appeared in The Globe and Mail, the <>iCalgary Herald and World Vision’s Childview magazine.

Source: alive #251, September 2003

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