The COVID-19 pandemic is the biggest challenge of our generation. This unparalleled event has had drastic effects on our businesses, which are the backbone of our communities and integral to our country’s economy. Amid these challenges, the demand for preventive health is at an all-time high. Our collective mission of enhancing health and wellness has never been more important. More than ever, we must hold ourselves and each other accountable in furthering this mission for the benefit of all Canadians.
alive is a pillar in our industry, with a responsibility to educate, inspire, and engage Canadians. That’s why alive is doubling down on our commitment to each of you—with a focus on the consumer. Whether it’s supporting your business, advocating for our industry, or driving consumer demand, we understand the incredible need for our products and services. With this in mind, our team has created more relevant content in the past six months than any other time in our 45-year history. A focus on immunity and a COVID-19 toolkit for independent retailers are two hallmarks of our growth.
In the coming weeks, you will see a significant expansion of our products and services, designed to expand our audience and convert the masses to a preventive health lifestyle. Now is the time for both alive and independent retailers to provide research-backed education to consumers who want to keep themselves and their loved ones safe and healthy. Health conversations require trust, and alive and our partners are the most trusted source for this dialogue.
We are adapting to be more influential than ever before, but we need your help. Everyone, working in partnership, is needed to accelerate the support for consumers and retail partners. We are strongest together, so we all need to educate and inspire. In an era of misinformation, we need to make sure that accurate health facts are in the hands of consumers and that unbiased, unbranded, third-party information is driving growth for us all. Now is the time to lean in together. We encourage you to leverage the full weight of our products and services to put trusted information in the hands of consumers. We are in your corner, and you have our unwavering support.
alive is uniquely positioned and fervently committed to continue fulfilling this critical role for our industry. Our combination of reach (6 million monthly), the trust we’ve gained with consumers (highest trust for a health brand in North America), and our neutral position (we aren’t selling anything) enable us to share your message and drive sales. We are here to educate and build community on your behalf, so that your message is heard. Let’s not race alone to the bottom, but rather climb collectively to the top.
We invite you to partner with us, and each other, for the betterment of our community. Let’s navigate this journey together. Everyone at alive is ready for a conversation with you.
Thank you for your inspiration, support, and commitment to good health for all.
