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Editorial Process


Curious about how the alive magic happens? We love that. (In case you didn’t know, “Curious” is one of our corporate values.)

Here’s a sneak peek behind the editorial curtain.

OUR MISSION

alive is here to guide your natural health journey. We believe that preventive health is the best way to ensure a long, healthy, happy life. Every article we publish reflects our commitment to providing wellness intel that’s beneficial for you and backed by science.

ETHICS IS EVERYTHING

We’re committed to acting with integrity in all aspects of our business. Every alive team member and contributor is obligated to adhere to rigorous ethical standards. We operate in compliance with applicable government laws, rules, and regulations, including the CAN-SPAM Act. We uphold the points outlined in our Privacy Policy.

OUR FACT-CHECKING POLICY

All health claims made in our articles are supported with the latest references that are less than 10 years old. The references that we swear by include clinical studies and reputable health information sites (think Harvard Health). Any article marked with a “fact-checked” button has been written or reviewed by a subject matter specialist, like a naturopathic doctor.

OUR CORRECTIONS POLICY

Yep—we make mistakes sometimes. Our editors promptly identify and correct any errors. When mistakes are made, they’re corrected quickly and transparently. We hold our team accountable by internally tracking all article revisions.

OWNERSHIP AND FUNDING

alive is a natural health brand owned by Alive Publishing Group Inc. and is funded by advertising revenue. However, our content is selected and published by our editors, independent of advertiser input. We publish what we believe will be beneficial, based on current trends, reader inquiries, and emerging health concerns.

OUR PUBLICATION PROCESS

We only publish articles after a thorough review process, ensuring the info is current and supported by science. Here’s how the magic typically happens.

1. Health writers research topics and submit articles (along with all referenced sources) to our editors. 2. Editors thoroughly fact-check and proofread the article. 3. The article goes back to the health writer for approval. 4. The editor confirms any final changes, and the article is sent along for publishing in one of our magazines or on alive.com.

For recipes, our in-house chef/food stylist tests each recipe—sometimes multiple times to make sure we get it right! We include a detailed nutrition breakdown with each recipe.

KEEPING CURRENT

We’re always looking out for fresh trends and natural health breakthroughs. If the research hasn’t quite caught up to the hype (looking at you, celery juice), we’ll tell you. Integrity is kind of our thing.

OUR REFERENCES

We learn from the best to bring you the best, studying information from leading websites like PubMed, the Centers for Disease Control and Prevention, the Mayo Clinic, National Health Services, and the National Institute of Health.

TELL US WHAT YOU THINK

Have a suggestion for how we can make our content better? Want us to cover a particular topic? Let us know! We love hearing from our community. Reach out through our contact form with as much info as possible, and we’ll review your recommendation.