Hydrating hyaluronic acid
Has harsh winter weather left your skin dry, cracked, and irritable? To deliver maximum moisture, choose hyaluronic acid and revel in its skin healing benefits.
Has harsh winter weather and indoor heating left your skin dry, cracked, and irritable? These seasonal conditions can contribute to visible signs of aging such as fine lines and wrinkles; an uneven skin tone; and a rough, dull complexion. To deliver maximum moisture, choose hyaluronic acid (HA).
Nicknamed “nature’s sponge” or “moisture magnet,” HA hydrates skin while reducing the look of fine lines and wrinkles and improving skin tone, texture, and radiance. This remarkable molecule earned these nicknames for its amazing ability to hold up to 1,000 times its weight in water. Also called hyaluronan or sodium hyaluronate, it plays an essential role in hydrating our tissues, especially the skin.
Natural skin lubricant
HA is a naturally occurring substance in the body that binds to water to lubricate and hydrate tissue. In the skin, it is present in large quantities in the extracellular matrix (the space between the cells is also filled with collagen, elastin, water, and other components). Together, collagen, elastin, and HA form the scaffolding of the skin, providing structure, texture, and tone. Because of its remarkable ability to attract and bind water molecules, HA helps keep collagen hydrated and healthy for plump, youthful-looking skin.
Although HA only recently attracted public attention, the medical community began taking advantage of this exceptional molecule years ago. Just as collagen injections fi ll wrinkles and plump up skin, HA injections are also a Health Canada-approved wrinkle treatment. Several studies have also shown that topical application of HA accelerates healing and is associated with reduced scarring.
As we mature, our bodies produce less of this vital element. By restoring it to the skin, you can deliver deep moisture while visibly reducing age damage. One of the most effective means of reintroducing HA to the body is to apply it directly, in the form of a moisturizer. Cremes enriched with this remarkable moisture magnet deeply penetrate to restore needed moisture to the skin.
The acid works by binding with water to plump tissue, and thereby hydrates, softens, and smoothes dry skin. Daily application will replenish moisture to help reduce fine lines and wrinkles and improve skin tone, texture, and appearance for youthful, glowing skin.